While Jasmine Watson has designed the jewelry for the movies, another jewelry designer, Bob Siemon, is doing something a little different, by trying to bring the inspirational message of Lewis to us via jewelry.
The Stone Table talked to Natalie Clark the marketing manager for Bob Siemon Designs, to find out a little more about the collection.
Why faith/inspirational jewelry? How did the company get on its feet?
Bob Siemon Designs was started over thirty years ago by our founder, Bob Siemon. He began creating inspirational jewelry because people saw the jewellery that he created for himself and asked where they could purchase it. From the beginning it has been important to the company to provide people with the opportunity to express and share what they believe. The message of hope that caused Bob to create the first piece of jewelry still inspires us today.
How did you get the license from Disney? Did you approach them or were there bids from other companies?
Because of the products that we produced for The Passion of the Christ we were familiar with the tremendous opportunity that partnering with a major motion picture release provides. Our license with Disney Pictures came as a result of this work and the relationships that were built through that process.
For the rest go to the Stong Table at the link above.