C.S. Lewis fans, Hollywood and the churches are raving in anticipation about the upcoming Narnia film, which hits theaters Dec. 9, and the Christian community has not been out of the picture in promoting the motion picture with an evangelism twist.
While the famous children’s story had never been outdated, the popularity of The Lion, the Witch and the Wardrobe picked up speed via world-class technology, such as the giant movie screen and numerous websites. Adding on to the large mix, LifeWay recently announced the launch of its new website largely created for the purpose of outreach.
“We believe providing conversation starters and other suggestions for discussing the film will help generate opportunities for one to share their faith with a friend or colleague,” said Gary McClure, LifeWay’s e-business marketing manager, in a released statement. “Simply put, LifeWay’s site is the Christian’s complement to Narnia.com.”
LifeWay.com/Narnia features background information on the famed author C.S. Lewis, articles and reviews on the upcoming movie, Narnia resources as well as a resource for churches to instigate and promote outreach. A Webinar section also helps viewers grasp the Christian themes of the film.
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[Lifeway.com/Narnia]