Robert Iger, president and chief executive officer of The Walt Disney Co., said the Orlando area will be the beneficiary, as Walt Disney World Resort continues to grow through its synergy with animated and live-action films.
Iger — along with Walt Disney Parks and Resorts Chairman Jay Rasulo and Walt Disney World Resort President Al Weiss — made comments at a Community Partners Gathering breakfast at Coronado Springs Hotel, near the Animal Kingdom theme park on the Walt Disney World property.
Iger hinted that the 2005 live-action film “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe” could be the next successful film product to translate into a theme park product. The second “Narnia” film, based on a series of books by C.S. Lewis, is in pre-production.
“One of the things we do when we create a Disney film is we create a franchise,” Iger said.