I wanted to make this clear:
The Chronicles of Narnia: The Voyage of the Dawn Treader is NOT a dead property. It is now being shopped around to other studios. Walden Media is still backing this series 150%. Thank you, Walden Media. You rock!
The Voyage of the Dawn Treader is a property that is one of the most popular of the Narnia books, as evidenced by this poll:
Whatever studio ends up picking this film up has a few things they need to do:
Keep to the Written Word as much as possible. There is good stuff in the rest of these books that shouldn’t be missed. I understand how filmmaking works, and that things can’t always follow the written word (and sometimes shouldn’t), but from here on out, as close as possible, please.
Promote, promote, promote. Actually get awareness levels up. We’re doing our part, but we can only do so much. And use the family friendliness of the series to your advantage. That Prince Caspian was promoted as a different, darker Narnia may have scared families off a bit.
But the most important thing is: have fun with the franchise.