I was at a meeting at Celebration Cinema North in Grand Rapids, Michigan today, planning a Dawn Treader party. Afterward, Mike Thom and I went down a hallway to look at the teaser poster that was released a few weeks ago, but didn’t see what we expected. Instead we were greeted with a new version of the poster. It was a lenticular printing of the poster, giving it a 3-D look and feel. While it wasn’t a completely successful lenticular print, they rarely are. But what was really cool about it was that you could see the depth of the poster, and felt like you could almost reach out and pet Aslan. Reepicheep also moved as you walked around and viewed the poster from different angles. Really neat effect overall, and you can likely see it at your local cinema. I don’t have a photograph of it, because it’s really hard to take pictures of something like that and have it work out. You really have to see it.
