Today I was reading The Denver Post and saw a print advertisement claiming that The Voyage of the Dawn Treader is “The #1 Movie in the World”. This is most likely a reference to the fact that The Voyage of the Dawn Treader opened its first weekend as the #1 movie in box office sales. The advertisement was placed next to a Yogi Bear review by Rick Bentley who gave the film a rating of two stars and said,”Kids will be attracted to the new 3-D ‘Yogi Bear’ like ants to a picnic. Parents will find it as entertaining as having to deal with ants at a picnic.” The Voyage of the Dawn Treader advertisement quoted People Magazine’s review of the film as “Pure Magic” and it also highlighted that the Daily Mail gave it a five star review. At the bottom of the ad it says that mobile users can get showtimes by text messaging NARNIA and their zip code to 43KIX (43549). To view a higher resolution scan of the advertisement click here.
