Dawn Treader Official Cover Art for Blu-ray and DVD Revealed

If you look at our story about pre-ordering the Blu-ray or DVD of The Chronicles of Narnia: The Voyage of the Dawn Treader, you’ll notice that I have updated the cover art for the film.  The cover art is beautiful, and definitely trumps the art from all of the Prince Caspian releases (it should have been this good).  An official announcement of the release, including what special features we can look forward to, should be coming soon.

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Here are the listings on Amazon:

Order The Chronicles of Narnia: The Voyage of the Dawn Treader on Blu-ray (Amazon.com)

Order The Chronicles of Narnia: The Voyage of the Dawn Treader on Two-Disc DVD (Amazon.com)

For fans in the UK, Amazon.co.uk lists the film as releasing onto Blu-ray and DVD on April 16:

Order The Chronicles of Narnia: The Voyage of the Dawn Treader on Blu-ray (Amazon.co.uk)

Order The Chronicles of Narnia: The Voyage of the Dawn Treader on Two-Disc DVD (Amazon.co.uk)

Here’s the DVD cover art:

Personally, I think King Caspian belongs on the cover.  I can understand why The White Witch is there, purely for marketing reasons as Tilda Swinton is a face that many people know, plus it connects with the audiences memories.  However, Ben Barnes’ role as King Caspian was much larger in the film, and he should be featured.

I do like the purple on the cover, as I commented below that it is meant to evoke the purple sail on the Dawn Treader.  When you look at it, the purple behind and around the title art helps to draw the eye to the Dawn Treader in the corner.  This is a classic design technique and is very well executed.

Something that I should point out is that sometimes contracts will say whether or not a character appears in promotional material, posters or DVD/Blu-ray cover art.  I don’t know what Tilda’s contract says, however, as I have seen covers for movies she’s been in that she’s not on the cover for, but it isn’t always the case.  I don’t think that contracts are the reason for this cover art, either, I just wanted to point out that it sometimes happens.