In the book, as well as the film, magical green and yellow rings are the doorway to the Wood Between Worlds, which eventually leads to Narnia. The breakfast cereal, as you can see, is made up of green and orange rings: a near perfect fit. As part of the promotion, they may even change the orange rings to limited edition Magician’s Nephew yellow, though that would require a slight change in the formula.
Get ready to make Narnia a part of your breakfast, with Magician’s Nephew style Apple Jacks cereal, from Kellogg’s. Free Guinea Pig stuffed toy in every box.
Read more about it here!