Disney Consumer Products will be at the annual L!CENSING 2004 International in New York City from June 8-10 at the Jacob K. Javits Convention Center showing their material for for The Chronicles of Narnia: The Lion, the Witch and the Wardrobe.
If anyone is attending, contact us with details on what they show.
Here’s the PRESS RELEASE:
WHAT: Harry Potter. Yu-Gi-Oh. Pokemon. Teletubbies. Power Rangers. Teenage Mutant Ninja Turtles. These are just a few of the big names that created a stir at retail in years past. What will be the big draw that generates consumer product goods in the year ahead?
Will pet shop shelves be stocked with Elvis and Lassie-inspired pet products? Will the names of fast-food sandwich shops such as Subway become more than just a place to eat?
Will department store racks be packed with junior girls’ brands beyond Bratz and Mary-Kate and Ashley? Can a recording artist’s career be established through merchandising? How are entertainment moguls like Warner Bros. Consumer Products, Universal Studios, Inc. and Disney Consumer Products positioning their properties beyond the box office? These are questions that will be answered at L!CENSING 2004 International.
It’s all about the power of licensing, as Hollywood comes east, corporate brands take the town and the world’s leading retailers, consumer product manufacturers, promotions and marketing strategists preview trend-setting properties and strike deals with popular brands that will distinguish consumer product goods in the year ahead. L!CENSING 2004 International is the global marketplace of ideas that will impact consumer spending in 2005 and beyond. More than 20,000 attendees from over 70 countries are expected to visit this year’s Show to pursue 5,700+ properties for every conceivable consumer product in categories from entertainment, corporate brands/trademarks, food & beverage, publishing, art & design and much more.
WHERE: Jacob K. Javits Convention Center, New York City
WHEN: Tuesday & Wednesday, June 8-9, 9 AM – 5 PM; Thursday, June 10, 9 AM – 4 PM
OPENING DAY PRESS CONFERENCE Tuesday, June 8, 10 AM, Show Floor — 3400 Aisle
Show Overview, State of the Industry Report & “Live”
Presentation of the Power of Licensing
PHOTO AND INTERVIEW OPPORTUNITIES:
Preview the hottest and newest licensed apparel at License to Style. Listen to a performance by Midas Records’ recording artist, Angel. Celebrate Sesame Street’s 35th Anniversary with Elmo, Big Bird, Grover and Zoe, and check out Jeff Gordon and his NASCAR car. Experience the World of Mattel. Catch the fever of Little League Baseball as they celebrate their 65th Anniversary. Build a bear at Build-A-Bear Workshop. Test arcade game skills with a game of Whac-A-Mole at Dimensional Branding Group. “Thank you very much” — Check out the Hound Dog Collection of Elvis-inspired pet products at Elvis Presley Enterprises. Stop by for a taste of the “toughest sport on dirt” — the Professional Bull Riders. See what’s cookin’ at United Media and much more.
Check out Hollywood’s coming attractions: Disney Consumer Products’ “The Chronicles of Narnia: The Lion The Witch and The Wardrobe”; DreamWorks’ “Madagascar”; Sony Pictures Consumer Products’ “Bewitched”; Universal Studios Consumer Products’ “Curious George and King Kong”; Warner Bros. Consumer Products’ “Batman Begins” and “Charlie and the Chocolate Factory”…”Tune in to”: 4Kids Entertainment’s “The Winx Club” and “Tokyo Mew Mew”; Big Tent Entertainment’s “The Koala Brothers”; Nickelodeon’s “Avatar,” “Danny Phantom” and “The Backyardigans” and many more…See how Corporate America brands, including Coca Cola, Shell Oil, Igloo, Pep Boys and more, flex their muscles to merchandise the power of their classic brand names…Savor the flavor as leading food & beverage brands, such as Subway, Kellogg’s, Kraft Foods and more are taking a bite of the licensing pie. Catch a glimpse of how licensing has changed the way artists market their work.