Marketing for VODT

Sven-El

Sven-El

Well-known member
Now one of the other major flaws in PC"s perforamnce was the marketing ( or lack there of). Now we have hard that they plan to go to the techniuqes used with LWW, but what else can and should be done?

1: Advertise through Churches. Look at the success, not only of LWW, but Passion of teh Christ and Fireproof. Going through the direct market (churches) worked tremendously.

2: Superbowl ad. PC, did this granted, and it worked well. Do it again for VODT ( if it is ready, otherwise don't rush it)

3: Attach your first trailer to a movie early, in particular ones in the sci-fi/fantasy genre as there is plenty of carry over. I'd recommend Iron Man 2, Harry Potter 7, or some other guarnteed major hit. The only movie the first trailer was attached to laster time: Golden Compass. Even before the movie starts, I sit through the trailers going," Wanna see it, don't wanna see it, hmm, that looks cool."

4. Try some Viral marketing. It worked for the Dark Knight. It worked for Cloverfield. It's worked for doznes of movies. Pick some huge hook, lure fans to websites to play the game and find out some huge secret for the movie( say who is playing R's daughter.)

5: Lion-Con. Will there be another Narnia convention. If so, have a panel. Like wise for Dragon-Con and Comic-con.

6: Aslan's line " In your world, I am known by another name." Reassure fans of the book that it will remain entact.

7: Put a major movie trailer before VODT. I mean huge. It has been well documenetd in credible sources, that many people bought tickets for Meet Joe Black, just because the trailer for Star Wars Episode I was attached. For VODT, what huge movie could have atrailer atatched to it? Shall we say ... The Hobbit?

This is all I can think up. Any one else have ideas?
 
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As much as I love the entire series, LWW will always be considered the "main" story and the others will always be the "other" stories. Main stories, by their very nature, are usually very successful.

There is one other story that will get an inherent boost. That's the "last" story, in the sense that "real fans" will want to be completist and would rather die than see all of them but one. Star Trek: The Undiscovered Country made a killing amongst Trekkies becuase it had been billed at the time this was the final appearance of the original crew in their roles. They even ended the movie with a very dramatic set of signatures against a star pattern where each of the main ones wrote their name.

I can promise you that if all the other books become movies, THE LAST BATTLE won't need ANY advertising.
 
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EveningStar said:
As much as I love the entire series, LWW will always be considered the "main" story and the others will always be the "other" stories. Main stories, by their very nature, are usually very successful.

There is one other story that will get an inherent boost. That's the "last" story, in the sense that "real fans" will want to be completist and would rather die than see all of them but one. Star Trek: The Undiscovered Country made a killing amongst Trekkies becuase it had been billed at the time this was the final appearance of the original crew in their roles. They even ended the movie with a very dramatic set of signatures against a star pattern where each of the main ones wrote their name.

I can promise you that if all the other books become movies, THE LAST BATTLE won't need ANY advertising.
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Agreed on the "Last" one. Look at Return of the Jedi, Revenge of the Sith, Indaina Jones and the Last Crusade., Return of the King. Didn't help Star Trek Nemisis much ( mainly becasue it was up against Two Towers.)

That end credit sequence was neat. The only one that was better was the end of Return of the King with the drawings of the cast done by John Howe. ( or was it Alan Lee...I forget...) I hope if Narnia goes all the way that they can give it something as meanginful.
 
BarbarianKing said:
They should get some teasers, if not full trailers this Christmas Season.
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Agreed! I actually had seen a teaser for Golden Compass attached to Fantastif Four 2 at least six monthes before that film released ( and it ticked me off as it looked like it was for The Hobbit. I almost threw my popcorn at the screen in outrage, but my friend restrained me.). PC, on the other hand there wasn't even a teaser attached to any of the Disney DVD's released at the end of 2007.
 
Since their well on their way to filming, I see a trailer coming out this winter or possibly before next May! I agree with you, Sven. The lack of publicity/marketin for PC was shameful. My dad had the resource pack (for churches) when the first film came out, which included some behind the scenes features, trailers, and some other things, and LWW did extremely well, mainly because resources were made readily available to churches. PC flopped halfway due to bad marketing and publicity. I was very disappointed that it didn't get more publicity...hoping that they will learn this time around. ;)
 
well they can pimp the heck out of Ben Barnes more, even more obscenely than the last time since people know who he is now ;)

seriously, the marketing for PC was not as pervasive as LWW, in a way that the posters were pretty much commonplace in every major city, but i dont even recall having seen bookmarks distributed in libraries unlike what happened with LWW. i would caution against overexposure though, instead play on the strengths of fantasy films attract moviegoers in the first place. a swashbuckling adventure is good, but given that this is Narnia i really insist that they inject the much needed magic back into the franchise.
 
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