Self Publishing: Best Plarform to publish book?

Hello! I'm plotting out a book, possibly short story. But, not entirely sure where to get it published. Are there any platforms that get decent traffic, reasonable fees, and easy to use?
 
My sister in New York published my "Tale of Sophia Renee" for me on "Lulu.com"-- which I think has changed its company name since then.
 
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Just took a peek. Looks like they're still there. I shall investigate more fully later. Now to get ideas onto paper, so to speak. LOL Thank you for the information!
 
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