Pardine
Active member
That's a very interesting insight into the behind-the-scenes operations of church operations. Also, don't things have to be lined up and ready to go far in advance of when it would seem necessary? For instance, aren't RelEd departments going to be making their decisions about VBS curricula very shortly, now that Christmas is over? That would probably mean the material to evaluate them would need to be in their hands well before that.
I don't think much of marketing to churches, but it's a factor that can't be ignored.
The problem with being a non-profit entity is you have to zero out the books. You have to make decisions in advance. Moving VBS products from early summer to near the start of school was a horrible stab in the back to the people that make those decisions, which meant that during the summer, instead of kids seeing stuff about VDT, they saw a different product.
If you look at the three movies, you'll see one that was marketed perfectly to churches and was VERY faithful to the book. One that was marketed decently to churches and was unfaithful to the book. One that was marketed poorly to churches and there are mixed opinions, but its largely held to be mostly faithful to the book.
Only one of those has been successful, and I hope that they move forward with that knowledge and apply it.