Rhythm & Hues Standardizes on NVIDIA Quadro FX

Since its founding in 1987, Rhythm & Hues has been one of the most sought after studios for their visual effects and post production work found in Hollywood feature films including the much anticipated release in 2005 of “The Chronicles of Narnia: The Lion the Witch and the Wardrobe.”

NVIDIA Quadro FX products became the standard at Rhythm & Hues after an extensive evaluation of the available professional 3D graphics solutions. NVIDIA and PNY Technologies, exclusive channel distributor for NVIDIA Quadro products in the US and Europe, clearly demonstrated the benefits and competitive advantages of a top-to-bottom graphics solution for this studio environment.

A number of factors led to Rhythm & Hues’ decision to use NVIDIA Quadro FX products as the standard production graphics solution, displacing the previous competitive products.

— Cost-effective graphics solutions providing a wide range of boards to
choose from.
— Outstanding performance matched with an extensive set of easily
programmable features.
— The superior quality and support NVIDIA professional products are known
for.
— First-rate Linux support and the NVIDIA Unified Driver Architecture.

“With other vendors, Linux drivers lag well behind their Windows drivers in supporting the leading edge features of the graphics boards,” continued Brown. “The NVIDIA unified drivers are always right there, right on and supporting the latest, greatest features.” The Unified Driver Architecture allows Rhythm & Hues to deploy and quickly upgrade an array of different software applications and hardware configurations — and to support them all with a single driver.

“Rhythm and Hues’ advanced production pipeline has always allowed their artists to achieve groundbreaking visual effects,” said Beth Loughney, general manager of the NVIDIA Digital Film Group. “The NVIDIA Quadro FX product line and our unparalleled support will give their IT team a platform with greater flexibility, translating into more mind-bending creativity from their artists.”