The Chronicles of Narnia: The Lion, the Witch and the Wardrobe helped melt a box office in winter. With a dose of broadly appealing fantasy based on C.S. Lewis’ famous novel, overall business was up 15 percent from the comparable weekend last year, and, with King Kong looming, 2005 is poised to end on a high note despite being the first down box office year since 1991.
Playing on about 6,800 screens across 3,616 locations, Narnia drummed up $65,556,312 million, exceeding industry expectations in the $50 million range. The opening was the second-biggest ever for December behind The Lord of the Rings: The Return of the King‘s $72.8 million and the third best start for distributor Buena Vista, behind The Incredibles and Finding Nemo.
Saturday exit polls by Buena Vista indicated that families made up 53 percent of Narnia’s audience, and that 55 percent of moviegoers were under 25 years old and 52 percent were male. Audiences generally liked the picture, grading it an “A+” in CinemaScore’s opening night surveys, which also showed that the “subject matter” was by far the top reason people saw the movie.
“No movie can do this kind of business on this weekend of the year without playing to everyone,” said Chuck Viane, Buena Vista’s head of distribution. “When you look at the balance of this film, every part of the country is playing at its potential.”
