The first issue of FLIcK magazine – a free magazine to be distributed at the movie theater box office nationwide – will launch with Star Wars Episode III. Star Wars fans will be first to enjoy this exclusive coverage! 2.5 million copies will be distributed to Star Wars ticket purchasers! Available at Loews, Cinemark and Carmike theaters nationwide beginning on May 19!
New Movie Magazine Premieres in Theatres This Spring
Moviegoers lining up for the biggest motion pictures of the year will soon take with them much more than the experience of the movie itself. Beginning this spring, FLIcK magazine will be distributed free in theatres, presenting fans with an exclusive, behind-the-scenes look at the film they are about to see.
Designed as a movie souvenir for passionate movie fans, each issue of FLIcK will be a 32-page, digest-sized publication that focuses on one specific movie. In its first year of publication, FLIcK will be distributed through three of the nation’s top five film exhibitors: Loews Cineplex Entertainment, Cinemark Theatres, and Carmike Cinemas. Combined, these chains are represented in 44 states and the District of Columbia, operating 796 sites and 7,647 screens.
“We believe FLIcK offers a rare innovation for the movie exhibition industry – a magazine that actually enhances the experience of going to the movies,” said FLIcK Senior Vice President Monica Jones. “There has never been a movie magazine distributed in theatres that is so focused; both the distribution and content of this magazine are being targeted to the readers most motivated to receive it.”
The first film to receive the FLIcK treatment will be Star Wars Episode III, followed by nine additional tentpole movies in 2005, tentatively including Batman Begins; War of the Worlds; Charlie & The Chocolate Factory; The Pink Panther; Chicken Little; Harry Potter & The Goblet of Fire; Chronicles of Narnia: The Lion, The Witch & The Wardrobe; King Kong; and The Producers. The number of movies featured by FLIcK magazine is expected to increase in 2006 and beyond.
With a start-up circulation of 2.5 million, moviegoers will be handed a copy of FLIcK with the purchase of their movie tickets or as they enter the theater. The collectible magazine will feature movie-specific content ranging from interviews with the cast and crew, photography from the set, and fan-focused trivia. While star interviews will always be a highlight of the magazine, two celebrity columnists/comedians are slated to appear in every issue. Paul Gilmartin of TBS’ “Dinner & A Movie” and Christian Finnegan, who regularly appears on VH1 and Comedy Central, will each contribute a signature column for fans.
“First and foremost, FLIcK is being developed with fans in mind,” Jones said. “Hollywood is beginning to recognize the tremendous power fans wield over making or breaking a movie. This trend really plays to our strength and experience in creating fan publications and on-line communities.”
