HarperCollins Deploys Web 2.0 Initiatives for Narnia With ‘Read It Before You See It’ Campaign
Today HarperCollins Children’s Books announces the launch of its “Read It Before You See It” global digital campaign for C. S. Lewis’ The Chronicles of Narnia. The massive web presence focuses attention on the seven books in the series as a lead in to the Walt Disney Pictures and Walden Media release of ‘The Chronicles of Narnia: Prince Caspian’ film on May 16, 2008. […]