Walt Disney World’s Night of Joy Narnia Promotion, New Pic of Aslan!

Normally at WDW’s “Night of Joy” Christian music events, it’s the performers who are on stage at WDW’s who are doing all the promoting. Who spend their time between songs talking up their new CDs and/or upcoming tour schedule.

But — starting next month — it’ll be the Mouse who’ll be preaching to the faithful. As tens of thousands of church-goers descend on the Magic Kingdom on September 9th & 10th to listen to the best in Christian Pop, Rock and Gospel, the Walt Disney Company plans to use this golden opportunity to do some serious promoting of the studio’s upcoming holiday release, “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe.”

Aslan

And Mickey will really be beating the “Narnia” promotional drum during this year’s “Night of Joy” weekend. How so? Well, some of the top Christian Music artists who scheduled to be appearing at NOJ will be performing songs from a soon-to-be-released album that features music that was inspired by this Walt Disney Pictures and Walden Media production. Chief among these will be Five-time Grammy Award Winner Steven Curtis Chapman (who will be singing “Remembering You”), TobyMac and Kutless.

Then there will be “The Chronicles of Narnia: The Lion, The Witch and The Wardrobe” info stations set up around the Magic Kingdom. Where “Night of Joy” attendees can watch the film’s trailer as well as learn about the production of this motion picture.

Griffin

Then — at 12:30 a.m. — as NOJ comes to a close, each attendee will be handed a goodie bag as they exit the theme park. And inside each bag will be a souvenir CD which features songs by selected “Night of Joy” performers … along with a bonus track: “The Chronicles of Narnia Audio Magazine.”

Add to this that each of the chaperones that attend this year’s “Night of Joy” event will be gifted a special “Chronicles of Narnia” DVD. Which they’ll then be encouraged to show to the children at their churches once they get home … And you can see that the Walt Disney Company is planning on mounting a full court press in its effort to get the faithful to come out & see this film.

1 Comment

  1. Hello!
    I was looking on this site and was wondering if this site could help me. Im the promtions manager at a florida Regal theater and I have to promote the new narnia coming out, I was wondering you had any ideas on what I can do to make it a big hit.
    Thanks!
    Kristin

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