Taubman Centers Inc. announced today plans for an innovative promotion surrounding the highly-anticipated theatrical release of Walt Disney Pictures’/Walden Media’s “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe” this holiday season.
For the first time ever, Taubman shopping centers will bring to life the spectacular classic fantasy adventure through a groundbreaking, interactive experience in 11 Taubman malls across the country. Beginning November 15, families who visit select Taubman shopping centers will have the opportunity to enter an environment showcasing elements of the world created by Walt Disney Pictures and Walden Media in the film, “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe,” leading up to the December 9th release.
Decor will adorn the mall and the unique experience will bring to life key moments from the film through larger than life snow globes. The spectacular holiday set will include a walk-through magic wardrobe that simulates snowfall in Narnia; life-like figures that help tell the story from the film; and a green screen digital photography opportunity. Children will also have the opportunity to have their picture taken with Santa Claus and receive a special Narnia themed photo snow globe gift from Kodak.
“We are so excited to be working with Walt Disney Pictures and Walden Media to bring this classic story to life for families across the country this holiday season,” said David Goldberg, Taubman vice president sponsorship and marketing. “This experience will be different than any other and will create holiday memories that will last a lifetime.”
The experience was designed and produced by the Becker Group. “We are thrilled to be working with the Taubman Centers and Buena Vista Pictures Marketing to create an immersive experience that both transforms the centers into a magical holiday destination and brings the film to life in such a unique way,” stated Glenn Tilley, President of the Becker Group.
Oren Aviv, President of Buena Vista Pictures Marketing, added, “‘The Chronicles of Narnia: The Lion, The Witch and The Wardrobe’ is shaping up to be the family film event of the holiday season, and the mall displays at Taubman shopping centers in 11 cities are the perfect way to share the fun, fantasy and excitement with moviegoers and mallgoers across the country. This unprecedented and colorful mall experience captures the spirit and imagination of the C. S. Lewis books as well as our ambitious big screen adaptation, and it’s also a great way for millions of visitors to get into the joy of the season. Disney is thrilled to be working with Walden Media, director Andrew Adamson, and Academy Award® winning producer Mark Johnson in bringing the rich characters and storytelling legacy of ‘Narnia’ to theaters this December, and we know that mallgoers will enjoy this very special event.”
Admission is free to The Narnia holiday experience. Participating centers include:
* Beverly Center – Los Angeles, Calif.
* The Mall at Short Hills – Short Hills, N.J.
* Dolphin Mall – Miami, Fla.
* Fair Oaks – Fairfax, Va.
* The Shops at Willow Bend – Plano, Texas
* Cherry Creek – Denver, Colo.
* International Plaza – Tampa, Fla.
* Northlake Mall – Charlotte, N.C.
* Westfarms – Hartford, Conn.
* MacArthur Center – Norfolk, Va.
* The Mall at Wellington Green – Wellington, Fla.
Attendees to the experience will also have a chance to enter a Kodak sponsored multi-faceted sweepstakes promotion for each of the 11 Taubman malls including:
* (2) Round trip all expense paid trips to the film’s World Premiere in London
* Kodak EasyShare digital cameras, printer docks, memory cards, photo books and coupons
* Free movie tickets to the Chronicles of Narnia
“Kodak is about story telling and sharing memories, and we are thrilled to partner with Disney and Taubman to raise awareness for the nationwide release of such an exciting motion picture as The Chronicles of Narnia,” said Liz Crisafi, Kodak’s Director of Studio Initiatives. “In fact, The Chronicles of Narnia was shot and printed on Kodak film, so this promotion is a great fit that covers many parts of our business.”
