20th Century Fox is planning to promote sales of the Voyage of the Dawn Treader DVD by bringing giant Dawn Treader displays containing DVDs to several supermarkets! Here are some excerpts from the report:
“Starting Friday, a large replica of the ship in the pic will drop anchor at the entrance of 3,000 supermarkets nationwide that are owned by Kroger, Safeway, SuperValu, Giant Eagle and H-E-B. Overall, the homevid will be promoted at 6,000 stores operated by those companies, which include the Ralphs, Fry’s, Albertsons, Jewel-Osco and Smith’s brands.”
“There are over six million shoppers a day that will see the Dawn Treader ship as they enter their local grocery store,” said Mary Daily, executive VP of marketing for Twentieth Century Fox Home Entertainment. “Our intention is to engage the active mom and her family with a clear, unique and impactful experience.”
Fox is hoping that targeting the latest “Narnia” pic at its core audience will help sell more discs and beat previous releases, which were handled by Disney.
The “Voyage of the Dawn Treader” displays will be set up at the same number of stores that pushed “Avatar,” but the “Narnia” promo will have a larger footprint in stores, with the towering ships taking up as much as 3 feet by 8 feet of floor space.
“Avatar” sold three times the number of discs that an event title typically moves at grocery stores. Overall, “Avatar” earned 14% of its sales from grocery and drug stores. Films traditionally earn up to 6% from such outlets. Of course, “Avatar” was an anomaly both at the B.O. and retail, with its massive $2.8 billion worldwide haul.
You can read the whole article HERE.
These displays are really cool! I’d love to get one of them once the store is done with it and turn it into a bed. =)
haha! that would be totally amazing!
lol, ditto!!
I bought the movie in stores today, so stoked to watch the movie tonight…
yeah so did I! we had some friends over, it was fun!
Me too! My sister suprised me with it yesturday! So excited!
awww, tell your sister she rocks 😉
My dad rented it from our library on Friday, it’s mine for an entire week!!! I have yet to watch it a third time today…. *giddy fangirlness* 😀
Thanks, i will!
That is the most beautiful display!!! I am so looking forward to buying the film!
Very cool display! I was disappointed by the lack of fanfare at Target (where I bought my copy today). They didn’t even have it displayed in the front near the registers like they normally do for new releases.
I bought the 2 disc version. I don’t have HD, so the Blu-ray set would have been useless to me. They only had the Blu-ray and the single disc out. I asked an employee and he had to go searching in the back for the 2 disc set. I just finished the movie and now I’m watching the special features! =)
Oh, how exciting! All of the sudden, I want to go with my mom to Kroger! =P
For sure!
Indeed! Looks good.
You are lucky in the US! 🙂
i bought it!!! when you buy it at jewel, you get a free 2L pop and little debbie treat 🙂
i watched it last night and loved it just as much as in the theater (this was my fourth time seeing it). it’s on our shelf now and will be watched often!!!!!
Just listening to Narnia VDT theme music…it rocks!(And other Narnia music…)
I visited Safeway today, but didn’t spot this.
i wish they’d have them in Canada…why duz everything have to hit the US first???
do you think that they’d have them at Blockbuster? I saw an avatar display there the last time we went, so I’m thinking it’s a possibilty…
I am sorry…i hope you find a store that has VDT !
Hopefully this will make more people aware of the movies so MN will do better.
I’m not so sure how i feel about it being advertised in a GROCERY store, but, hey, whatever works! I already watched it twice on DVD and i cried like a baby at the end each time….
America Is America US Is The Best
United States Rules england sucks fuck england Hail America
that’s not nice!
That wasn’t nice at all. I am sorry, but that was unessary; thats worse than Arvan!