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Library of Congress Joins Ad Council, Disney to Promote Lifelong Literacy

April 5, 2006 Paul Martin Comments Off

Created pro bono by Disney, the new campaign features scenes and characters from the movie “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe.” The launch coincides with Literacy Awareness Week (April 3-7) and the release of the movie’s DVD on April 4. […]