DVD

UltimateDisney has finally gotten word of what we’ve known for quite some time. That Andrew Adamson wasn’t kidding about the excended edition of the Lion, the Witch and the Wardrobe. I think that the idea that there were “no plans” for it was probably based on the fact that they weren’t ready to officially announce it, or they were still waiting to see how the original version would sell. Now that it’s been listed as the top selling DVD of the year so far, Disney has decided to go forward with it.

Continuing a slow but steady decline that began last year, consumer home video spending slipped 3.7 percent in the first half of the year, to $10.9 billion, according to preliminary estimates from Home Media Retailing’s market research department.

The Chronicles of Narnia has created history in the growing home entertainment sector by becoming the highest selling Disney DVD since its release last month. The Movie acquired the feat by dethroning Lion King by over 30% in sales. Daniel Solnicki, vice president, Buena Vista Home Entertainment International says, “The success of the DVD has been phenomenal in India echoing its success worldwide (as the highest selling DVD of 2006). The growing hardware (DVD / VCD players) penetration and the aggressive marketing efforts by our partner in India are taking the home entertainment business to new heights.”

Walt Disney Pictures and Walden Media’s presentation THE CHRONICLES OF NARNIA: THE LION, THE WITCH AND THE WARDROBE has become the number one top-selling DVD of 2006, it was announced today by Bob Chapek, president of Buena Vista Home Entertainment (BVHE). THE CHRONICLES OF NARNIA: THE LION, THE WITCH AND THE WARDROBE was released on April 5 and has sold over 11 million units in route to claiming this year’s top DVD spot.

One Grand Prize winner will receive a one of a kind replica of the Narnia Wardrobe!

“The Chronicles of Narnia: The Lion, the Witch and the Wardrobe” easily topped the national DVD sales chart for the week ending April 9, while the previous week’s top seller, “King Kong,” notched a second round atop the rental chart.

The young foursome who star in The Chronicles of Narnia: The Lion, the Witch and the Wardrobe know how impassioned the fans of C.S. Lewis’ classic books are.

This is an editorial about the upcoming release of “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe – Special Extended DVD Edition” that Andrew Adamson mentioned on the audio commentary of the DVD.