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C.S. Lewis

HarperCollins Deploys Web 2.0 Initiatives for Narnia With ‘Read It Before You See It’ Campaign

Today HarperCollins Children’s Books announces the launch of its “Read It Before You See It” global digital campaign for C. S. Lewis’ The Chronicles of Narnia. The massive web presence focuses attention on the seven books in the series as a lead in to the Walt Disney Pictures and Walden Media release of ‘The Chronicles of Narnia: Prince Caspian’ film on May 16, 2008.

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Movies & TV

HarperCollins Children’s Books Announces ‘Narnia … Beyond the Wardrobe’ Educator Sweepstakes

HarperCollins Children’s Books announced today the “Narnia … Beyond the Wardrobe” Educator Sweepstakes. Beginning June 21, 2006 and running through January 31, 2007, the contest offers the chance for a unique behind-the-scenes look at the making of the next blockbuster film in the Narnia franchise, “The Chronicles of Narnia: Prince Caspian” from Walt Disney Pictures and Walden Media, coming to theaters in Summer 2008. This contest is open to all educational professionals ages 18 and over.

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C.S. Lewis

Narnia blockbuster spells a new chapter for CS Lewis

The upcoming movie adaptation of CS Lewis’s book, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, is expected to set a new precedent. Far from sitting back and watching, publisher HarperCollins is working closely with filmmaker Walden Media, unleashing a massive, worldwide marketing drive for the books, timed to coincide with the film – and not only for The Chronicles of Narnia, but most of Lewis’s other books as well

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