Disney Consumer Products, or DCP as I will refer to it throughout the presentation, is the division of The Walt Disney Company that capitalizes on the company’s strong brands and franchises in the consumer products arena. DCP fundamentally uses licensing as a business model and as such, is a significant contributor of free cash with low levels of capital employed…
..Our live action slate offers a whole new area of opportunity with Hitchhiker’s Guide to the Galaxy, The Lion, The Witch and the Wardrobe, and future Pirates of the Caribbean adventures. All three properties will enjoy high pre-awareness and will be supported by significant pre-film marketing. Both will drive merchandise sell-in and sell-through.
We’ve just created some great new wallpapers based on the Newspaper ad for The Lion, the Witch and the Wardrobe. 