The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, releasing in December, made an impressive statement at Licensing Show 2005. Narnia is a long-term opportunity for The Walt Disney Company – with five of seven books in the Narnia series optioned by Disney. The incredible heritage of the Narnia Chronicles, and its loyal fanbase — combined with the potential of a film franchise to rival Lord of the Rings and Harry Potter — make Narnia a viable boys’ property for years to come.
The Chronicles of Narnia will feature a strong merchandising campaign across all categories. Key categories for Narnia include toys – action figures, role-play and construction – collectibles and interactive gaming.
*Hasbro: Deluxe Action Figures showcase the wonderful characters unique to the Narnia world, and Deluxe Battle Scale figures preview exciting battle scenes direct from the film. Hasbro sculptors collaborated with Disney to capture every detail
*MEGA BLOKS: construction sets include recreations of the White Witch Castle and the Stone Garden
*WETA and Master Replicas: collectibles
*Buena Vista Games: Buena Vista Games plans to release games across all platforms (scheduled for Fall 2005 release)
“The Chronicles of Narnia: The Lion, the Witch and the Wardrobe” is scheduled for worldwide release in December 2005. C.S. Lewis’ literary classic is being brought to life by Andrew Adamson, the director of the Academy Award(r)-winning Shrek and Shrek 2. The classic award winning series of seven novels have sold more than 85 million copies worldwide in 29 languages.
