No Picture
Movies & TV

‘Narnia’ promo campaign by the book

Faced with promoting its movie version of C.S. Lewis’ “The Chronicles of Narnia: The Lion, the Witch & the Wardrobe,” a book that many readers consider a contemporary classic, the Walt Disney Co. decided to tread carefully with a “classy” promotional program that highlights the book’s literary heritage.

[…]

No Picture
Movies & TV

Walden Media Brings Libraries Into the Wardrobe

For Walden Media, recapturing imagination and rekindling curiosity doesn’t begin and end in the movie theatre. Walden Media will sponsor an exhibit tour to promote Walt Disney Picture’s and Walden Media’s upcoming film The Chronicles of Narnia: The Lion, The Witch and the Wardrobe, an adaptation of C.S. Lewis’ beloved 1950 novel, due to open in theaters on December 9, 2005.

[…]

No Picture
C.S. Lewis

Narnia blockbuster spells a new chapter for CS Lewis

The upcoming movie adaptation of CS Lewis’s book, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, is expected to set a new precedent. Far from sitting back and watching, publisher HarperCollins is working closely with filmmaker Walden Media, unleashing a massive, worldwide marketing drive for the books, timed to coincide with the film – and not only for The Chronicles of Narnia, but most of Lewis’s other books as well

[…]

No Picture
Movies & TV

Narnia: The Lion, the Witch and the Wardrobe World Premiere – December 7 at Royal Albert Hall

The stage has been set for the World Premiere of Walt Disney Pictures/Walden Media’s “The Chronicles of Narnia: The Lion, The Witch and The Wardrobe,” one of the most eagerly anticipated films of the year. On December 7, in the presence of TRH The Prince of Wales and The Duchess of Cornwall, this extraordinary event film will transform Royal Albert Hall and Kensington Garden in to Narnia’s 100 year winter.

[…]

No Picture
Educator Guides

Walden Media’s Narnia Site Launches

Attention Educators: Walden Media has designed a web site as a professional resource for educators. “We hope that you will use our carefully crafted educational materials and share your own on our discussion boards to deepen students’ appreciation of this epic adventure.”

[…]