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Movies & TV

‘Narnia’ promo campaign by the book

Faced with promoting its movie version of C.S. Lewis’ “The Chronicles of Narnia: The Lion, the Witch & the Wardrobe,” a book that many readers consider a contemporary classic, the Walt Disney Co. decided to tread carefully with a “classy” promotional program that highlights the book’s literary heritage.

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Movies & TV

Walden Media Brings Libraries Into the Wardrobe

For Walden Media, recapturing imagination and rekindling curiosity doesn’t begin and end in the movie theatre. Walden Media will sponsor an exhibit tour to promote Walt Disney Picture’s and Walden Media’s upcoming film The Chronicles of Narnia: The Lion, The Witch and the Wardrobe, an adaptation of C.S. Lewis’ beloved 1950 novel, due to open in theaters on December 9, 2005.

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