Walt Disney Pictures

With global ticket sales of more than $580 million to date, he called “The Chronicles of Narnia: The Lion, the Witch & the Wardrobe” a smash, adding that it “looks to be the beginning of a franchise for us similar to what ‘Pirates of the Caribbean’ has shaped up into.”

Faced with promoting its movie version of C.S. Lewis’ “The Chronicles of Narnia: The Lion, the Witch & the Wardrobe,” a book that many readers consider a contemporary classic, the Walt Disney Co. decided to tread carefully with a “classy” promotional program that highlights the book’s literary heritage.

A well-known Wanaka author’s book on the movie “Narnia – the Lion, the Witch and the Wardrobe” will be launched in Auckland tonight. The title of the book is Cameras in Narnia: How The Lion, The Witch and The Wardrobe Came to Life. It was written by Ian Brodie.

For Walden Media, recapturing imagination and rekindling curiosity doesn’t begin and end in the movie theatre. Walden Media will sponsor an exhibit tour to promote Walt Disney Picture’s and Walden Media’s upcoming film The Chronicles of Narnia: The Lion, The Witch and the Wardrobe, an adaptation of C.S. Lewis’ beloved 1950 novel, due to open in theaters on December 9, 2005.

The Walt Disney Studios and AOL announced an exclusive content partnership through which AOL web sites, such as Moviefone.com, will offer movie fans a first look at photos, artwork, behind-the-scenes video and extended footage from Walt Disney Pictures’/Walden Media’s “The Chronicles of Narnia: The Lion, The Witch and The Wardrobe,” one of the most eagerly awaited films of the holiday season.

The stage has been set for the World Premiere of Walt Disney Pictures/Walden Media’s “The Chronicles of Narnia: The Lion, The Witch and The Wardrobe,” one of the most eagerly anticipated films of the year. On December 7, in the presence of TRH The Prince of Wales and The Duchess of Cornwall, this extraordinary event film will transform Royal Albert Hall and Kensington Garden in to Narnia’s 100 year winter.

Jim Hill talks about the intriguing plan that the Walt Disney Company already has in place for the promotion of the studio’s big holiday picture. To the general movie-going public, “The Lion, the Witch and the Wardrobe” is being sold as an epic adventure.

Walt Disney Pictures/Walden Media present The Chronicles of Narnia: The Lion, The Witch and The Wardrobe— Journey through the wardrobe and into the extraordinary world of Narnia for a revealing look at Walt Disney Pictures/Walden Media’s spectacular new film based on the C. S. Lewis classic.