Disney Archives - Page 9 of 9

USA Today ranks The Lion, the Witch and the Wardrobe among top 5 to see in 2005

March 4, 2005 Paul Martin Comments Off

USA Today ranks five big pictures that are sure to pop your corn in 2005. And when we say big, we mean big. Big budgets, big concepts, big directors, big effects â€” especially that hairy beast who goes ape in King Kong, and we don’t mean Jack Black. Intentionally omitted is the most anticipated film event of the summer, the opening May 20 of Star Wars, Episode III: Revenge of the Sith, in which George Lucas finally brings his multigenerational space opera to a close. The only suspense is whether this prequel goes out with a bang or a bust. […]

NYTimes: Disney’s Next Hero: A Lion King of Kings

February 19, 2005 Paul Martin Comments Off

Aslan, a talking lion with mystical powers, is the central figure in “The Chronicles of Narnia,” the much-beloved seven-volume series of fantasy novels written by the British academic C. S. Lewis in the 1950’s. By the year’s end, if Disney marketers have their way, he will have joined Mickey Mouse, Pinocchio and Buzz Lightyear in a long line of characters that have periodically provided the Burbank giant with entertainment’s most valuable asset, a new fantasy to trade on. […]

Walden Media believes that the Smart Money’s on Family

December 28, 2004 Paul Martin Comments Off

Though remaining focused on big-budget action films, several big studios are turning to Walden Media to capture some of the family-film market. […]

Narnia Game to hit shelves before Film?

November 8, 2004 Paul Martin Comments Off

Mooney added that Disney would tie in video games to movies, and potentially launch games before films to help promote them, as with “The Chronicles of Narnia,” a new movie franchise that Disney will launch next year based on the books by C.S. Lewis. […]

Second Narnia Film Already in the Works

June 29, 2004 Paul Martin Comments Off

Disney is already looking ahead to the next one. Zoradi said they’ve begun work on a second script. “In my nearly 25 years at Disney, I’ve never seen the company so energised so early about a film,” Mark Zoradi, the president of Buena Vista International told them. “The film will be visually stunning and emotionally breathtaking.” […]

Disney to Distribute LWW?

February 17, 2004 Paul Martin Comments Off

Our live action slate offers a whole new area of opportunity with Hitchhikerâ€™s Guide to the Galaxy, The Lion, The Witch and the Wardrobe, and future Pirates of the Caribbean adventures. All three properties will enjoy high pre-awareness and will be supported by significant pre-film marketing. Both will drive merchandise sell-in and sell-through. […]

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