The Chronicles of Narnia will feature a strong merchandising campaign across all categories. Key categories for Narnia include toys – action figures, role-play and construction – collectibles and interactive gaming. […]
When Star Wars first came out, Jerry Vanderstelt was nine years old. “It was magic!” he says. “Although I saw the movie on a crusty drive-in-movie screen through old AM radio speakers of my parents’ Buick, it had a wonder about it that has had me hooked ever since.” […]
This fall, Walt Disney Pictures will bring to the large screen The Chronicles of Narnia: The Lion, The Witch and the Wardrobe, based on the classic novel series by C.S. Lewis. Hasbro unveils its toy line based on the film at the American International Toy Fair in New York in February. […]
Hasbro has the master toy license for the upcoming “The Lion, The Witch and the Wardrobe” movie adaption, and were showing a number of lines at the UK ToyFair. […]
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