Faced with promoting its movie version of C.S. Lewis’ “The Chronicles of Narnia: The Lion, the Witch & the Wardrobe,” a book that many readers consider a contemporary classic, the Walt Disney Co. decided to tread carefully with a “classy” promotional program that highlights the book’s literary heritage. […]
Based on the epic tale of The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, the console games have been developed by UK-based Traveller’s Tales. The Narnia games are now available for the PlayStation 2 computer entertainment system, the Xbox videogame system from Microsoft, Nintendo’s GameCube, Nintendo DS and Game Boy Advance systems, and PC. […]
The Walt Disney Studios has entered into an agreement with Walden Media to co-finance and distribute the long-awaited motion picture “The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe,” the first book published in C.S. Lewis’ famed series, it was announced today (3/1) by Dick Cook, chairman of The Walt Disney Studios, and Cary Granat, chief executive officer of Walden Media. […]
Our live action slate offers a whole new area of opportunity with Hitchhiker’s Guide to the Galaxy, The Lion, The Witch and the Wardrobe, and future Pirates of the Caribbean adventures. All three properties will enjoy high pre-awareness and will be supported by significant pre-film marketing. Both will drive merchandise sell-in and sell-through. […]
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